CGI Product Studio
Your product, the hero.
We don't set your product against a backdrop, we build it a world.
Delivered in three to four weeks.
Launch films, 3D social ads and packshots for beauty, fragrance and tech brands.
Who we work with
Three ways to work with us
- Tech and hardware brands
Film a product that doesn't exist yet
Your CAD files are enough. The launch film can be ready before the first unit comes off the production line, with the exploded views and cutaways no shoot allows.
- Beauty, fragrance and lifestyle brands
One hero film, every adaptation
One more shade, one more format, one more market. The product is modelled once and adapted as many times as your media plan needs. Where a shoot starts from scratch, CGI starts from the file.
- Agencies and studios
You have the brief. We produce.
Under your art direction, white label where the setup requires it, with one point of contact from brief to delivery.
How we work with agencies
Why CGI
What no shoot can do
CGI isn't a cheaper alternative to a shoot. It starts where the camera stops.
- 01
The product before it is made
A CAD file is enough to start. The launch film can be ready before the first unit ships, which unblocks the media plan without waiting on prototypes.
- 02
The impossible shots
Macro at a few millimetres, a cutaway through solid material, suspended liquid, light travelling through glass. Shots no camera captures, and no budget rents.
- 03
Adaptations without a reshoot
The product is built once. Every shade, every format, every market is one more render after that. A shoot gets re invoiced in full.
- 04
True to the physical product
What is on screen is what is on the shelf. Nothing approximated, nothing interpreted: what you sign off on the render is what your customer holds in their hand.
Three formats
From a single shot to a full campaign
Scope is set by timeline, not by number of shots.
- 01
One shot
1 week
A single hero shot, delivered in 9:16, 1:1 and 16:9. To test a direction, feed a launch already under way, or start working together on a short scope.
- 02
One film
3 to 4 weeks
The most common format. Concept, approved storyboard, a 15 to 30 second film, media adaptations and packshots. Three rounds included.
- 03
A campaign
dedicated schedule
Hero film, adaptations, e commerce stills, technical views. Scope and schedule set together on the intro call.
Process
How a project runs
Typical timeline for a full project: 3 to 4 weeks.
- 0130 min
Intro call
We start with your product: its material, its finish, what sets it apart. We frame the objective, the delivery formats and the audience. That conversation defines the scope, and with it a quote built on what you actually need rather than a standard rate card.
- 022 to 3 days
Creative direction
We look at your brand world and the codes of your category, then propose several directions: lighting, materials, pace, how the object is staged.
- 031 week
Storyboard and 3D
The chosen direction becomes a detailed storyboard: shot breakdown, camera moves, timing. In parallel we model your product from your references. You approve the vision before a single frame is rendered.
- 041 to 2 weeks
Production and delivery
A hybrid 3D and AI pipeline lets us iterate quickly, across three rounds, through to final render. You receive the hero film and every adaptation, social verticals, e commerce formats and packshots, ready to publish.
Studio
How we work
Tybann is a CGI product studio based in Paris. We model and animate your products in Cinema 4D, rendered in Octane. Geometry, materials, finishes, brand colours: everything is rebuilt to match, controlled, repeatable from one project to the next. That part isn't delegated.
AI works elsewhere. It explores art directions, builds environments and their materials, multiplies iterations. That hybrid pipeline lets us deliver in three to four weeks what used to take six, without ever touching the product itself.
- 5+
- Years in the field
- 30+
- Films produced
- 4M+
- Cumulative views
- Marie-Antoinette
- Roborock
- AC2R
- Branchu Behr
- Point B-Art
FAQ
Questions we get asked
How long does a CGI product film take?
Three to four weeks for a full film, brief to delivery. A packshot or a single adaptation takes a few days. Timelines are set on the intro call and don't move after that.
What does a 3D product film cost?
Every project is quoted on its real scope: number of shots, complexity of the materials, volume of adaptations, delivery formats. There is no standard rate card, because no two products take the same work. The quote follows the intro call.
Can you do CGI before the product is manufactured?
Yes, and it is the ideal case. CAD files, technical drawings or colour references are enough to start.
How many rounds are included?
Three rounds, on milestones agreed in advance. That structure protects the timeline as much as the quality.
Do you use generative AI on the product itself?
No. The product is modelled, never generated. AI works on creative exploration, environments and speed of iteration. The product stays built by hand, from your references.
Do you work white label for agencies?
Yes. We regularly work as production subcontractors, under the agency's art direction, with no contact with the end client where the setup requires it.
Contact
Let's talk about your product
Reply within one working day. First call is 30 minutes, no commitment.