AC2R
CGI product film — Professional kitchens — In venue screens
01 — Context
Filling the wait
AC2R equips professional kitchens. The problem: the wait between ordering and being served. Each dish selected triggers an animation of its preparation, timed to how long the plate actually takes to reach the table.
Our approach
A fixed duration set by the service, not by the edit. Each animation rebuilds the preparation in 3D, with food materials that had to stay appetising on a screen seen from across a room.