Roborock
CGI product film — Tech and home appliances — 3 social films
01 — Context
Three peaks, three campaigns
Three commercial peaks in the year, three campaigns to feed, and products already on the shelf that needed to look worth a second glance. Marie-Antoinette led art direction for the brand.
Our approach
Treat technical appliances as desirable objects rather than spec sheets. Weightless staging, hard lighting, pacing cut for social. The same shots were adapted across the brand's full set of delivery formats.
Client · via Marie-Antoinette