Cellublue

Making a care device desirable

A series of social ads produced for Cellublue, around its beauty and body care devices. The difficulty with a technical product is that it reads well on a spec sheet and badly on screen, so the films had to leave demonstration mode behind. Each one isolates the object in a stripped back set, plays on the material, soft silicone, lacquered shells, gentle reflections, and frames the gesture rather than the machine. Six vertical adaptations, one visual language, built to hold up against the codes of premium skincare.

Produced in house at Cellublue