My Sos Beauty

One routine, one signature

A set of social ads produced for My Sos Beauty, covering the brand's full routine: serum, mist, EMS device, glow treatment, cream and toner pads. The point was not to sell six separate products but to give them one visual signature, recognisable in a second inside a feed: soft light, pastel backgrounds, and above all texture filmed very close in, the drop, the capsule, the soaked pad. Standalone films that, put end to end, tell one brand.

Produced in house at Cellublue