Milia Matcha
CGI product film — Beverage — Self initiated
01 — Context
Filming matcha like a fragrance
A self initiated project built around the Milia Matcha brand, designed as two standalone social ads. The first film treats the tin as a piece of perfumery: blossom, plant matter, raking light across the metal. The second switches to the gesture, with the powder bursting, the whisking, the preparation staged as a ceremony.
Our approach
Both films came out of a hybrid 3D and AI pipeline. Modelling and rendering stayed in Cinema 4D and Octane, which is what guarantees the packaging is faithful. AI was used to speed up art direction exploration and to build the environments around the product.
Self initiated project. No affiliation with the brand.