Nissan
CGI product film — Automotive — Self initiated
01 — Context
Dust as a signature
A self initiated project around the Nissan GT-R, designed as an automotive social ad. One idea drives it: the drift. Ochre dust thrown up in curls, low late day light, white bodywork cutting against red rock, all built to give the machine the presence of a film lead, in a location no crew could have reached with a real vehicle.
Our approach
Modelling, materials and rendering in Cinema 4D and Octane, with AI used to speed up exploration of the desert environments.
Self initiated project. No affiliation with the brand.