Branchu Behr
CGI animation — Architecture — Web integration
01 — Context
A building before it is built
The practice wanted to show its future offices before they were built, on its own site, alongside the text. It is the argument about showing a product before it is made, applied to a building: the same principle holds for a technical object.
Our approach
A scroll driven animation: the building reveals itself at reading pace, each block of copy triggering a camera move. The main constraint was producing a sequence light enough to load in a browser without breaking the page.
See the animation on branchubehr.fr