Biscuit
CGI product film — Food — Self initiated
01 — Context
Filming the crumb, not the product
A study of food matter, where CGI is at its hardest: a biscuit is recognised by its grain, its broken edges, the way light catches on its roughness. The film works a slow motion fall in warm raking light, with a wood set that bounces colour back onto the product. Everything rides on the surface render, which is what separates a believable synthetic image from an obvious one.
Self initiated project. No affiliation with the brand.