Microchute
CGI product film — FOOH — Self initiated
01 — Context
A fall nobody can shoot
A study of an impossible shot: the product falls from high altitude, crosses the cloud layer and uncovers the landscape below, camera locked to it for the whole descent. No shoot produces this take. It would need an aircraft, flight clearance and a camera able to hold a few centimetres from an object in free fall. In 3D, the trajectory, the density of the clouds and the light are set separately, and the descent is replayed as many times as it takes.
Self initiated project. No affiliation with the brand.